A Forbes study found that 88% percent of consumers want brands to help them make more sustainable decisions. This means that there is a growing need to include trustworthy, sustainable labels or hang tags on garments (Fashion United, 2021)....
Micro trends, and how they influence consumerism today
Trends come and go–that is nothing new. Many of them eventually return, much to the chagrin of those who experienced the earlier popularity. However, the speed at which trends turn over has changed in the last few years. Micro trends take this to a...
Textile Trends in 2022
As the fashion industry seeks to become more sustainable, many are working to develop new textiles or use preferred forms of already common textiles. The textile landscape is constantly changing in new and exciting ways.
Why Garment Longevity is Important
Greenhouse gas emissions can be reduced by 44% if a garment’s lifespan can be doubled (Ellen MacArthur Foundation, 2019, p. 23). Manufacturers, brand designers, and consumers can work together to extend the longevity of clothing.
The Importance of Standardized Antimicrobial Testing
The International Antimicrobial Council (IAC) is a not-for-profit organization dedicated to promoting reliable and effective standardized testing and use of antimicrobials and odor-controlling technologies.
Why Brands Should Align Products With Consumer Sustainability Expectations
A recent First Insight study found just how much of a disconnect there is between consumers’ expectations when it comes to sustainability and what brands think consumers want. Halfway through 2022, now is a good time to evaluate and seek alignment.
Degrowth and the Fashion Industry
Between 2000 and 2014, consumers increased their apparel purchases by an average of 60%, with 85% of those textiles ending up in landfills each year (Vemulakonda, 2021). From microplastics to fast fashion, the ever-growing industry struggles to find...
Carbon Disclosure Mandates
On March 21, 2022, the U.S. Securities and Exchange Commission (SEC) released its draft rule on climate-related risk disclosure (Roshitsh, 2022). This rule would require companies to provide both their greenhouse gas emissions and risks that climate...
Is the Fast Fashion Industry in Decline?
Fast fashion brands produce trendy clothes at an affordable price, and they release new designs frequently, therefore encouraging consumers to shop constantly. While this model has been popular, there are signs that consumers are no longer as...
Earth Day 2022 Review
This year the theme for Earth Day was “Invest in Our Planet.” Women’s Wear Daily (Widjojo, 2022) shared ways that fashion brands celebrated: