The purpose of ProTecht®
In recent years, the fashion industry has diligently pursued making the manufacturing process of textile products more sustainable. These improvements in the manufacturing process often focus on topics such as sustainably-sourced fibers, minimizing water consumption, implementing renewable energy, reducing textile waste, etc. Although the industry has taken great strides to reduce their impact, the consumer has been missing from the sustainability equation.
Our goal is to harness the untapped potential of consumer sustainability by empowering the consumer to live a more eco-friendly lifestyle by extending the usable life of the textile products they purchase while also reducing their carbon footprint. ProTecht® – For A More Sustainable You not only protects the integrity of textile products, it also protects the planet. Above all, ProTecht® allows brands and retailers to provide their customers with the opportunity to be more sustainable in the way they maintain their textile products.
The team defines ProTecht® For A More Sustainable You
The ProTecht® team weighs in on what the brand means to them personally. When asked what ProTecht® – For A More Sustainable You means to each individual team member, the responses were quite unique. It certainly goes to show how the ProTecht® brand resonates with us differently, and holds a special place for everyone as we navigate our own personal sustainability journeys.
To me ProTecht® – For A More Sustainable You is representative of technologies that protect the earth and the environment by extending the use and life of consumer products. The ideal is for ProTecht® to provide consumers with a way to contribute to a more sustainable planet without having to make exceptional sacrifices. ProTecht® technologies are designed to enhance consumer products at an affordable cost making sustainable products the natural choice for consumers.
ProTecht® means durability in consumer products including apparel and home textiles. ProTecht® enhances fabric durability by utilizing performance technologies, which prevents textile items from soiling, staining, and developing unpleasant odors. All of which can offer long-lasting comfort for consumers worldwide.
ProTecht® is being careful about consuming the right products which can help the environment today and also reduce impact for the next generation. ProTecht® – For A More Sustainable You encourages consumers to make progress with their sustainability goals during the product use and maintenance phase.
ProTecht® represents change and innovation in an area of the textile industry that desperately needs it, as well as connecting the dots between brand, retailer, and mill needs and consumer needs. The ProTecht® technology portfolio provides what the industry has always expected in textile additive finishes, to be high-performing, durable, hand feel friendly, and cost-efficient.
The ProTecht® brand is a lifestyle brand that can act as a catalyst in sustainability by inspiring consumers to make small changes in their everyday lifestyle habits for the betterment of our planet. The ProTecht® brand starts by bringing awareness to consumers regarding textile sustainability but reaches far beyond that by providing consumers with useful tools to aid them in their personal sustainability journey.
To me, ProTecht® – For A More Sustainable You is a brand that empowers consumers to be a part of the sustainability solution, and not to be part of the problem. As a consumer myself, ProTecht® reminds me that I have power with my wallet, and I can make an impact by supporting brands that are prioritizing the environment.
To me, ProTecht® provides protection for both the environment and consumers by improving the quality of apparel and home textile products. ProTecht® challenges the fashion industry to construct more innovative and durable products with extended textile lifecycles.
ProTecht® in 2022 and beyond
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