While 2021 held more hope than 2020, there are still mixed feelings about what 2022 will bring, in consumer trends and in all areas of life. McKinsey’s The State of Fashion 2021 predicts that difficult conditions will continue with further...

Fashion site The Nines (2021) interviewed 1,000 women in the U.S. and shared fascinating statistics about their closets. The study reports that, on average, women own 14.1 pairs of shoes. One in ten admits to owning more than 30 pairs, while only...

Shopping can be an emotional activity. In fact, Americans impulse-spend about $6 a day on average, or $183 monthly. This totals $2,196 in impulse shopping each year (Cruze, 2021). Well-respected financial solutions company, Ramsey Solutions,...

As fast fashion brands have grown their market share by 69% since 2010, clothing quality has suffered. Fabric weights have decreased by 16% in the last 15 years. Of course consumers want clothing that will wear well and long. In fact, 85% say that...

The fashion industry is notorious for the waste it generates, particularly the fast fashion market. However, of the 86% of post-consumer textiles that could be diverted from landfills, 35% is “readily recyclable,” and 45% is “potentially recyclable”...

Every generation is uniquely defined by different life experiences and values. It’s important for brands and retailers to understand the differences between generations in order to effectively target consumers.

It seems obvious that retailers increase profitability only as they sell more. Yet the pandemic has shown that this is not always the case. It can be more profitable and sustainable for brands and retailers to design and sell fewer, higher quality...

The global pandemic has certainly changed a great deal of daily life around the world. Along with changing habits, it has also changed thought processes. While 44% of consumers were mindful of their consumption habits in February 2020, 76% percent...

The concerns surrounding the global pandemic have undoubtedly brought attention to the importance of hygiene in our everyday lives. Post-vaccine trends indicate the importance of personal hygiene will remain for many years to come and will influence...

Plastic, which is made from nonrenewable resources like crude oil and natural gas, negatively impacts the environment at all stages, from its production to taking centuries to break down. Eighty-six million tons of plastic packaging are produced...